Scholarship Strategy, Engineered

Stop applying to everything. Apply to the right thing.

Expected value meets financial aid. Scholarship strategy, engineered.

Live — updated hourly

Gates Scholarship

$55,000
EV 9.4

Coca-Cola Scholars

$20,000
EV 8.9

Jack Kent Cooke

$55,000
EV 9.2

Elks MVS

$50,000
EV 9.0

Burger King Scholars

$50,000
EV 8.7

Ron Brown Scholar

$40,000
EV 8.8

Horatio Alger National

$25,000
EV 8.5

Dell Scholars

$20,000
EV 8.6

QuestBridge National Match

Full ride
EV 9.5

Davidson Fellows

$50,000
EV 9.3

Regeneron STS

$250,000
EV 9.6

Cameron Impact Scholarship

Full ride
EV 9.1

Gates Scholarship

$55,000
EV 9.4

Coca-Cola Scholars

$20,000
EV 8.9

Jack Kent Cooke

$55,000
EV 9.2

Elks MVS

$50,000
EV 9.0

Burger King Scholars

$50,000
EV 8.7

Ron Brown Scholar

$40,000
EV 8.8

Horatio Alger National

$25,000
EV 8.5

Dell Scholars

$20,000
EV 8.6

QuestBridge National Match

Full ride
EV 9.5

Davidson Fellows

$50,000
EV 9.3

Regeneron STS

$250,000
EV 9.6

Cameron Impact Scholarship

Full ride
EV 9.1

You're wasting time on scholarships you won't win.

0
Average student applies to 7 scholarships
0.0
Wins 0.3 scholarships on average
0+
Wastes 40+ hours on applications that miss

How it works

01

Build your profile

Tell us your GPA, state, majors, activities, and essay voice. Takes about four minutes. No résumé-scraping, no spam.

Your profile

GPA3.9
StateGeorgia
MajorPublic policy
Debate captainFirst-genModel UNTutorJournalism

The Formula

We score every scholarship by expected value.

Award×Win Probability÷Hours=EV Score

See it in action

Tweak the numbers.
Watch the score.

Pre-filled: Gates Millennium Scholars — $40K award, 18% win rate, 6 hrs

Award Amount$40,000
Win Rate18%
Hours to Apply6 hrs
EV Score
1,200

This is how BidBoard thinks.

Your Dashboard

Everything ranked.
Nothing wasted.

ScholarshipEV Score
Questbridge
$0K award· Due Sep 26
340
Coca-Cola Scholars Program
$0K award· Due Oct 30
720
Ron Brown Scholar Program
$0K award· Due Jan 09
580
Gates Millennium Scholars
$0K award· Due Jan 12
1,200
Jack Kent Cooke Foundation
$0K award· Due Feb 04
940

Scroll to rank by EV Score ↓

Meet Maya

Maya is a junior in Atlanta. 3.9 GPA, debate captain, first-gen.

Student profile

GPA

0.0

Location

Atlanta, GA

Activities

Debate captainFirst-genModel UNTutor

Where our students go

0+
students matched
$0M+ won
scholarship $ claimed
0+
colleges represented
MIT
Stanford
UC Berkeley
UT Austin
Georgia Tech
UNC Chapel Hill
Arizona State
University of Michigan
Purdue
Ohio State
UCF
CSU Fullerton
Community College of Denver
Pima CC
Temple
UNLV
Rutgers
Indiana
UT Dallas
University of Florida
Oregon State
NC A&T
Spelman
Morehouse
MIT
Stanford
UC Berkeley
UT Austin
Georgia Tech
UNC Chapel Hill
Arizona State
University of Michigan
Purdue
Ohio State
UCF
CSU Fullerton
Community College of Denver
Pima CC
Temple
UNLV
Rutgers
Indiana
UT Dallas
University of Florida
Oregon State
NC A&T
Spelman
Morehouse
MIT
Stanford
UC Berkeley
UT Austin
Georgia Tech
UNC Chapel Hill
Arizona State
University of Michigan
Purdue
Ohio State
UCF
CSU Fullerton
Community College of Denver
Pima CC
Temple
UNLV
Rutgers
Indiana
UT Dallas
University of Florida
Oregon State
NC A&T
Spelman
Morehouse
MIT
Stanford
UC Berkeley
UT Austin
Georgia Tech
UNC Chapel Hill
Arizona State
University of Michigan
Purdue
Ohio State
UCF
CSU Fullerton
Community College of Denver
Pima CC
Temple
UNLV
Rutgers
Indiana
UT Dallas
University of Florida
Oregon State
NC A&T
Spelman
Morehouse
real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $real studentsreal acceptancesreal $
University of Washington
UCLA
UC San Diego
UIUC
Penn State
Texas A&M
University of Georgia
Virginia Tech
NC State
Clemson
Tulane
Howard
Grand Canyon
South Mountain CC
Miami Dade
Santa Monica College
Cornell
UT Arlington
Fisk
Princeton
University of Washington
UCLA
UC San Diego
UIUC
Penn State
Texas A&M
University of Georgia
Virginia Tech
NC State
Clemson
Tulane
Howard
Grand Canyon
South Mountain CC
Miami Dade
Santa Monica College
Cornell
UT Arlington
Fisk
Princeton
University of Washington
UCLA
UC San Diego
UIUC
Penn State
Texas A&M
University of Georgia
Virginia Tech
NC State
Clemson
Tulane
Howard
Grand Canyon
South Mountain CC
Miami Dade
Santa Monica College
Cornell
UT Arlington
Fisk
Princeton
University of Washington
UCLA
UC San Diego
UIUC
Penn State
Texas A&M
University of Georgia
Virginia Tech
NC State
Clemson
Tulane
Howard
Grand Canyon
South Mountain CC
Miami Dade
Santa Monica College
Cornell
UT Arlington
Fisk
Princeton

Every category

Find scholarships built for who you actually are.

Scroll →

Why BidBoard

Built different. By design.

(Going Merry shut down March 2026.)

BidBoard
Going Merry
EV-based matching
✓Every scholarship scored by expected value.
✗Generic keyword matching only.
AI essay help
✓Essay recycling + tailored drafts.
✗
Unlimited scholarships
✓
✓
Verified amounts
✓Award figures verified against source.
✗
Live updates
✓Daily scrape + drift detection.
✗
Counselor tools
✓50-seat plan + ROI dashboards.
✓Counselor portal (defunct).
Price
$9/mo
Free
Status
Active
Shut down Mar 2026

Real students. Real wins.

“Every scholarship I tried to win in 10th grade I got rejected from. BidBoard pointed me at three I'd never heard of. I landed the second one.”

Aisha T.
UCLA ’27
$8,500

“The EV score is the part I didn't know I needed. I quit submitting to the big-name ones with 0.2% odds and my win rate tripled.”

Marcus L.
UT Austin ’26
$6,200
Counselor

“I put my entire senior cohort on BidBoard last fall. Average student found nine real matches in their first session — unheard of.”

Dr. Priya K.
College counselor, Denver
42 students placed

“My mom kept asking why I was writing essays for scholarships I would never win. I finally had a real answer: the EV was 8.4.”

Jordan M.
Spelman ’28
$12,000

“Being first-gen meant I had zero playbook. The essay recycler turned one Common App draft into five tailored submissions in an afternoon.”

Carlos R.
Arizona State ’27
$5,400
Counselor

“I write recs and track outcomes for 48 students. BidBoard's counselor dashboard is the first tool that actually shows me who's stalled.”

Mr. David H.
Guidance counselor, Chicago
$180K across cohort

“I'm a transfer student from a community college. BidBoard surfaced a local grant my 4-year didn't even list. Paid my whole spring.”

Leah P.
UNC Chapel Hill ’27
$3,200

“The deadline tracker kept me honest. I thought I could remember six dates. I could not. The auto-reminder saved two apps.”

Tyler S.
Purdue ’28
$4,000
Counselor

“Honestly the part I love most is the data. I tell every student: picking scholarships at random is gambling. BidBoard is the first time we have a strategy.”

Ms. Rachel O.
Independent counselor, Bay Area
$94K placed in cohort

“I applied to the Horatio Alger because BidBoard flagged me as a fit. I wouldn't have even clicked the link without the EV next to it.”

Kenji A.
University of Washington ’27
$25,000

“As a student-athlete I had maybe four hours a week. The app basically told me which four scholarships were worth my four hours.”

Brianna W.
NC State ’26
$7,500

“I went from feeling guilty about applying to zero scholarships to feeling confident I only applied to the right ones. That reframe alone was worth it.”

Sofia N.
Tulane ’28
$10,800

“Every scholarship I tried to win in 10th grade I got rejected from. BidBoard pointed me at three I'd never heard of. I landed the second one.”

Aisha T.
UCLA ’27
$8,500

“The EV score is the part I didn't know I needed. I quit submitting to the big-name ones with 0.2% odds and my win rate tripled.”

Marcus L.
UT Austin ’26
$6,200
Counselor

“I put my entire senior cohort on BidBoard last fall. Average student found nine real matches in their first session — unheard of.”

Dr. Priya K.
College counselor, Denver
42 students placed

“My mom kept asking why I was writing essays for scholarships I would never win. I finally had a real answer: the EV was 8.4.”

Jordan M.
Spelman ’28
$12,000

“Being first-gen meant I had zero playbook. The essay recycler turned one Common App draft into five tailored submissions in an afternoon.”

Carlos R.
Arizona State ’27
$5,400
Counselor

“I write recs and track outcomes for 48 students. BidBoard's counselor dashboard is the first tool that actually shows me who's stalled.”

Mr. David H.
Guidance counselor, Chicago
$180K across cohort

“I'm a transfer student from a community college. BidBoard surfaced a local grant my 4-year didn't even list. Paid my whole spring.”

Leah P.
UNC Chapel Hill ’27
$3,200

“The deadline tracker kept me honest. I thought I could remember six dates. I could not. The auto-reminder saved two apps.”

Tyler S.
Purdue ’28
$4,000
Counselor

“Honestly the part I love most is the data. I tell every student: picking scholarships at random is gambling. BidBoard is the first time we have a strategy.”

Ms. Rachel O.
Independent counselor, Bay Area
$94K placed in cohort

“I applied to the Horatio Alger because BidBoard flagged me as a fit. I wouldn't have even clicked the link without the EV next to it.”

Kenji A.
University of Washington ’27
$25,000

“As a student-athlete I had maybe four hours a week. The app basically told me which four scholarships were worth my four hours.”

Brianna W.
NC State ’26
$7,500

“I went from feeling guilty about applying to zero scholarships to feeling confident I only applied to the right ones. That reframe alone was worth it.”

Sofia N.
Tulane ’28
$10,800
0.0Bindexed
0scholarships tracked
Hourlyrefresh cadence

Plans that pay themselves back.

Free

$0
  • ✓25 scholarship matches
  • ✓Basic EV scoring
  • ✓3 saved searches
Get started
Most popular

Premium

$9.99/mo
  • ✓Unlimited matches
  • ✓Full EV scoring
  • ✓Essay recycling engine
  • ✓Priority scholarships
Get started free

Counselor

$199/yr
  • ✓Everything in Premium
  • ✓Up to 50 student seats
  • ✓ROI dashboard
  • ✓CSV export
Get started

For Counselors

Running a college counseling practice?

BidBoard's Counselor plan gives you one seat for up to 50 students. ROI dashboards, CSV export, and priority matching — all for $199/year.

See Counselor pricing →
✓
50 student seats per license
✓
ROI tracking dashboard
✓
CSV export + reporting

FAQ

Answers, no hand-waving.

  • Bold.org and Fastweb are listing sites — they show you every scholarship and leave the strategy to you. BidBoard scores every scholarship by expected value, ranks them, and drafts essays using your own profile. We cut application time by about 70% and push the dollars-per-hour that actually matters.

Your data stays yours. Encrypted end-to-end. Never sold. Never shared. Read our approach →

Start now

Your next scholarship starts here.

Talk to a counselor →
5,000+students matched
$8M+awarded
40+colleges represented

Built by students. Used at 40+ schools. Indexed 24/7.